YouTube also must cherry pick among its user-generated videos for the content that's legal (for instance, it doesn't use a copyrighted music clip) as well as popular among visitors.
But online, they have thousands of choices to advertise, and that produces the opposite effect. With major TV networks, advertisers have a sense of scarcity in inventory, and that drives pricing up. But he highlighted an inherent challenge for media companies when it comes to video advertising online. That's why MTV is tagging video in a way that helps build a recommendation system, according to Erik Flannigan, digital media vice president at MTV.Īs to the question of making money from video, Hoffner said he couldn't predict how successful Google's new advertising service for video would be. Later in the morning on a separate panel, an executive from MTV, whose parent company Viacom is suing Google for copyright infringement, mirrored Hoffner's sentiments, saying it can be difficult to help people find relevant video among archives on sites like Comedy Central, for example. Hoffner was speaking on a panel here Tuesday at the Economics of Social Media 2008 conference, along with executives from online media outfits FastCompany.TV, Seesmic, Revision3, and Veoh Networks.
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"The challenge in the future of video is how to find video.and maintaining that sense of discovery," said Jordan Hoffner, head of content partnerships at YouTube, which is owned by Google. LOS ANGELES-Video may be the next content revolution on the Internet after text and photos, but it's still unclear how to sell it best to advertisers and Web surfers.
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